|
 Gift
Cards
Merchants use in-store displays to
merchandise Gift Cards much like
they would any small impulse-buy
product—by the register with counter
signs and colorful card hangers. A
customer purchases a Gift Card with
cash, check or credit card for any
dollar amount desired. The amount
purchased is recorded as “stored
value” or “prepaid” in the host
database.
Why have cards become so popular
with consumers?
Why plastic vs. paper?
-
Increases prepaid gift sales
(gift cards outsold paper gift
certificates $45 billion vs. $6
billion last year)
-
Builds brand awareness
-
Keeps full cash value in store
-
Customers spend more
-
Boosts Loyalty Program usage
-
Easy to carry and use
-
Powerful promotional tool
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Complete transaction reporting
automates record-keeping
Loyalty Cards
Retain customers and increase
shopping frequency with Loyalty
cards.
In today’s competitive retail
environment, the battle to retain
customers is fierce. The winners are
those who establish and maintain one
or more competitive advantages in
the minds of their customers. A
loyalty program can be a powerful
means of creating a compelling
reason for consumers to prefer one
business over another. With a
Loyalty Card in her wallet, a
customer is much more likely to
choose that merchant the next time
she makes a purchase.
Several points-based loyalty card
programs can be implemented using
stored value technology. One of the
simplest and most powerful
applications is what we call Auto
Rewards. Under this program, the
system automatically adds a
specified Reward Value to your
customer's card when that customer
has accumulated a designated number
of points.
.... For example: when 50 points
are accumulated, $10 of spendable
value is loaded on the card and the
50 points are removed. This cycle
simply repeats, continually
motivating the customer to return to
earn more points and more reward
dollars. It's also easy for the
customer to understand and for sales
associates to administer. |
